Discover Seoul’s unique outdoor drinking culture, “Yajang,” loved by Korea’s MZ generation. From plastic stools on sidewalks to retro street food vibes—experience the raw, authentic nightlife of the city like a local.
What is Yajang?
Yajang refers to casual outdoor seating areas set up for food and drinks, but don’t expect polished patios or Parisian terraces. Here’s what makes Yajang unique:
Plastic chairs without backrests
Wobbly plastic tables often set up on sidewalks or parking lots
Tables just 30 cm apart from each other
Bustling alleyways filled with clinking glasses and laughter
Rather than comfort, Yajang delivers atmosphere—the gritty charm of the streets, the sounds of the city, and the spontaneous vibe of people connecting over drinks.
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| Euljiro Yajang / CC by stroll12 |
Why MZ Generation Loves Yajang Culture
So why is this unconventional setup so adored by young Koreans?
Casual and unpretentious: A laid-back space free from social formalities
Local authenticity: Discover hidden eateries and real Korean street food
Insta-worthy: Neon lights and crowded alleyways make perfect photo backdrops
Experience over luxury: For MZ, it’s more about the setting than the menu
To them, Yajang is more than a meal. It’s a cultural aesthetic—a feeling, a moment of belonging.
Top 3 Yajang Hotspots in Seoul
1. Euljiro – Manseon Hof (만선호프)
The birthplace of Seoul's Yajang boom
Retro vibes from the 1980s, serving cheap draft beer and hearty anju (side dishes)
Expect crowds after 6 PM—go early or wait in line
Menu: Golbaengi (spicy sea snails), chicken, dried fish, fish cake soup
📍 Location: Near Euljiro 3-ga Station
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| Euljiro - Manseon Hof / CC by khrlove228 |
2. Dongdaemun – Gyeongsang-do Sikdang (경상도식당)
Hidden behind clothing supply alleys
Feels like stepping back into old Seoul
Charcoal-grilled pork ribs paired with soju
Menu: Dwaeji-galbi (grilled pork ribs)
📍 Location: Near Dongdaemun History & Culture Park Station
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Dongdaemun - Gyeongsan-do Sikdang / CC by 3696lyj |
3. Ikseon-dong – Jong Sam Yuk (종삼육)
Combines retro design with open-air dining
Large courtyard filled with locals enjoying pork BBQ
A favorite for photography lovers and foodie travelers
Menu: Samgyeopsal (pork belly), Moksal (pork neck), Galmaegisal
📍 Location: Near Jongno 3-ga Station
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| Ikseon-dong - Jong Sam Yuk / CC by khrlove228 |
Pro Tips for Enjoying Yajang Like a Local
1. Don’t Expect Reservations
Most popular spots are walk-in only. Between 6–8 PM, expect long waits.
Tip: Arrive before 6 PM or after 8 PM.
2. Check the Weather
All seating is outdoors. Rain or wind can ruin your plans.
Tip: Go on a clear, calm evening.
3. Dress Comfortably
You’ll be sitting on plastic stools on uneven pavement.
Tip: Wear casual, comfy clothes and shoes.
What Does Yajang Really Represent?
Yajang is more than a dining trend. It’s a cultural intersection where the city’s old and new, locals and visitors, friends and strangers gather. It's one of the most unfiltered ways to experience modern Seoul's nightlife.
FAQ: Everything You Need to Know About Yajang
Q: Can foreigners enjoy Yajang?
A: Absolutely. Many spots offer picture menus and are very welcoming to tourists.
Q: Is it okay to go solo?
A: Yes! While it's popular with groups, solo drinkers are also common.
Q: Is Yajang exclusive to Seoul?
A: Not at all. You'll find similar outdoor dining scenes in cities like Busan, Daegu, and more.
Final Thoughts: Live Like a Local in Seoul
Yajang isn’t glamorous—but that’s what makes it magical. It’s where laughter echoes through narrow alleys, where pork sizzles on a grill, and where you share a drink with strangers.
So skip the rooftop bar. Instead, grab a plastic chair, pour a glass of soju, and feel the real soul of Seoul.